We explain in the simplest of ways: what is author content and how it can help you!
That time you went to an author’s book party…
You’re at an author’s cocktail party, swapping business cards with other authors, your mind buzzing full of ideas. When you stumble into a conversation full of marketers tossing around the words author content like a volleyball at a beach party—and you missed the first half of that conversation. Not to scare you with any of that technical marketer’s talk, let me explain what is author content, and how it can help you…
What is content in the real world?
Content is the stuff you share on social media. Content also goes by many other names, such as:
- news
- vlogs
- podcasts
- Gifs
- images
- memes
- tweets
- stories
- reels
- TikToks
- infographics
- slideshows
- carousels
- pins
So what is author content?
Author content is the stuff you create about your books to share with your readers.
Your book is one gi-normous piece of fabulous content.
It’s also a product you sell.
So how can a book be content and a product?!
You pinch bits of it like a seagull stealing hot chips from a tourist at the seaside.
Author content is generally about your book’s:
- cover
- blurb
- quotes
- tag line
- characters
- and the reviews proclaiming your book’s badassery of brilliance!
It’s also called content marketing, specifically designed to entice people to buy your books.
So where do you begin if you’re new to content marketing?
This book, YOUR AUTHOR SOCIALS, will show you the basics of social media for aspiring authors. It’ll help you come up with a content plan tailored to suit you and your author needs.
It also comes with a free kit to help you succeed on these platforms.
But author content isn’t just for social media, you can also share it on your website and in your amazing author newsletters.
Or you can skip school and go straight to the good bits for creating content
You’re a writer, not a graphic designer, and you don’t have a stack of time and money – when you could use those precious commodities to write your book.
So how are you expected to create content that works for you?
Well, let me help you with this social media template kit for authors.
The Social Media Template Kit for authors is full of tips and templates that you can reuse for every new book you publish. That’s right, there are over 200+ pieces of author content for you to use again and again. Making it an investment! Especially when you don’t have to worry about what content to create when all do you is change colours and titles to match your new book, then schedule it! It’s that easy.
This kit will save you time and heartache, by creating content that’ll catch your reader’s attention by the eyeballs where they’ll buy your books.
And that’s what content is all about – capturing your readers’ attention to want to learn more about you and your stories.
So are you ready to become the next king or queen of your author content?
